PSA: Keep It Real Digital Media

This week we were asked to make a (very) short PSA about a topic we have covered in the course so far.

We were asked to use various editing software such as Picassa and Windows Movie Maker and here is the final product:



APP-licable Learning

My toughest most interesting task so far in the navigation of the digital landscape through #CEID100 was to create a mobile app using the free site The App Builder

After just learning about Design thinking, UX (user experience) and cross-platform design, we were tasked with creating an app – about anything our little heart desired.

I created a Toronto Guide for the City Girl – named, GirlsGuideToToronto See my app here

The work in progress is supposed to be a go-to guide for young professionals in the city who love food, entertainment and meeting new people.  The idea is that it would be filled with lots of links,reviews and best of all pictures.

I created this app with the best of intentions, but my technologically challenged self struggled with UX and creating input that was compatible with the templates provided.

As I continue to learn in this course, I am going to work on this app and by the end of the semester, it will be something I can be proud of!

The Most Important Pitch You’ll Ever Make

In school we were taught how to write a basic resume and cover letter, and this was probably the first time we thought about how to summarize and communicate information about ourselves. This is what potential employers primarily used to base their hiring decisions. Today our offline and online persona’s have to be a lot more robust and we are responsible for managing our information about who we are and what we stand for.

Recently, I changed my title on LinkedIn to more accurately reflect my capabilities and crafted a personal branding statement:

Decision Facilitator and Logistics Ninja:

I am a highly motivated individual who excels at critical thinking and relationship building, while bringing a fresh perspective and an eye for detail to every task. Also, I am an ambitious student of marketing, who is eager to learn, thrives on challenges and can effectively utilize time management and organizational skills in every situation.

In creating this, I started with a blank page approach and looked to my resume and cover letter for information about my skills and accomplishments.  Then I thought about my perspective about marketing and my future career and wrote down my goals; both short and long term.  Lastly, I read about personal branding from thought leaders such as Mitch Joel to really understand what my statement should encompass. I tweaked for days until I came to a final draft, but even still – as I learn and grow, it will evolve to reflect not only who I am, but more importantly, what I stand for. Continue reading

Brand: YOU (Personal Branding Midterm Review)

When you think about NIKE, you think of “performance” and when you think of APPLE, you think “Innovation”; these brands have worked very hard to build a perception of who they are in the minds of consumers.  So when thinking about personal branding, the question becomes: What do you want people to think of when they hear YOUR name?

William Arruda shares with us that a brand is nothing more than a unique promise of value and that effective branding is based on authenticity.  We need to develop a plan to translate our resume, our core competencies and leverage our networks to communicate to our peers and our employers exactly who you are, what you do and how you do it. Our week 1 module gave us a template that provides a good starting point when gathering information about you as well as how to package it into a brand that has value and equity.

Source: Stefano Principato (Flickr)

Steps 1 and 2 are basically your resume. Who you are and what you stand for.  Understanding this and being able to communicate it clearly will serve as the foundation of your brand plan and what you can offer.

In today’s digital environment we need to understand how the information we post and the social platforms we engage with are searched and used by those who are seeking our brand. The “think twice, click once” saying is very appropriate here as all our posts, pictures, comments and content is viewed by our networks and potential employers.

And the Internet Browser Add-on Newbie Award goes to….



Welcome to week 4 of my exploration of the digital landscape through Ryerson’s DMZ course CEID100.  Each week I get my “Geek On” and learn about topics such as interoperability, big data and personal branding in a digital world.  This week we have covered several topics around internet security and privacy.  We covered everything from cookies to cyberstalking and this post in particular is about a FIrefox Add-on called Collusion.

To find out more about Firefox Add-ons watch this video:

I was blown away by the fact that your web browser could be something more that a Google search engine, dictionary or access to people and information.

The assignment was simple.

1. Download the Add-On

2. Surf the web for 20 minutes while visiting all your favourite sites and social networks

3. Look at the Collusion and reflect

This add-on is a visual representation of cookies that your hard drive collects as you browse the internet. There are pro’s and con’s to cookies.  Cookies can make a browsing session efficient by remembering information such as passwords and past searches; but cookies can also be placed on your computer by third party websites that you may not be aware of, that now have access to your information. See below for the Collusion graph of my 20 minute internet surf:Image


This web grows and moves with each new site you visit and identifies key information about who your information is being shared with as well as who is asking for it. I visited about 6 sites and in 20 minutes over 60 webpage servers had placed cookies on my hard drive and would be able to collect information and track activity.

Knowing about initiatives such a Do Not Track and changing your browser’s settings can help you take control of the information that you share online. This is extremely important when protecting your privacy. Due to the rapid growth of technology, we don’t always understand what happens to our information after we shop online, participate in forums and pay our bills and the government hasn’t reacted quickly enough to create laws to protect us.

No longer can we turn a blind eye to how the collection of our information through our online activity is contributing to big data. We are accustomed to creating passwords and cancelling our credit cards  when we lose them so we need take responsibility and action so we can continue to learn and turn collusion into collaboration.



Google Search – on a whole new level

This week our assignment was to learn about the most efficient ways to search information on search engines.  Specifically Google because it still remains the #1 search engine that people use.  The title of the activity? Games: Where did they come from? The task? Use correct syntax to find the answers to the following questions…

  1. What popular toy was originally invented as a type of wallpaper cleaner?

Answer: Play doh

Google Syntax: Wallpaper cleaner toy

  1. You love playing Settlers of CatanTM, but want to find out something about the Seafarers edition or Knights and Cities. How would you search?

Google Syntax: Settlers of Catan seafarers

  1. What toy was originally marketed during the depression as make a face pieces?

Answer: Mr. Potato Head

Google Syntax: face pieces toy

  1. Did you know that Twister® was originally called Pretzel? If you try to look up the history of the game with just twister pretzel, you get a lot of extraneous sites on different topics. If you want to make sure you get sites on when Twister was pretzel, how do make sure Google searches for all three of the search terms?

You can you words like AND or refer to the original name or even search when it was invented.

Google Syntax: previous name of twister game

  1. The Imperial Hotel was designed by Frank Lloyd Wright, but a different Lloyd Wright was inspired by it to help kids flex their construction muscles. Who was it, and what did he invent?

It was Frank Lloyd Wright’s son – John Lloyd and he invented Lincoln Logs

Google Syntax: imperial hotel lloyd wright toy

  1. How can you search for information on the Yoyo® toy and make sure to get all of its spellings?

By using the hyphen you can include both terms in the search

Google Syntax: Yo-Yo

  1. Find chess glossaries, making sure that you search for all the synonyms for glossary.

It includes the term and its synonyms

Google Syntax: chess ~ glossary

  1. Find Classic Tinkertoy® sets for sale for between $10 and $22 dollars.

Google Syntax: Classic Tinkertoy sets $10..$22

  1. What year was the Rubik’s Cube® invented?

Google Syntax: Rubik cube invention date

  1. covers the history of the Frisbee. Find that specific page on that specific site.

Google Syntax:

  1. Find resources for using Hot Wheels® in an educational setting.

Google Syntax:hot wheels:edu

  1. Find a definition of the word scrabble.

Google Syntax: Scrabble definition

  1. Where did LEGOs get their names? What is leg godt, anyway?

Answer: LEGO’s got their name from a Danish furniture and toy maker in the 1930’s.  Leg godt means “play well” and “LEGO” is loosely translated in latin  to “I assemble”

Google Syntax: Lego name

  1. Find reviews of the book Mistakes that Worked.

Google Syntax: reviews mistakes that worked

  1. What is the volume in cubic millimeters for an eight block LEGO®, if the dimensions of said LEGO are 9.6mm by 32mm by 16mm?

Answer: 4915.2mm³

Google Syntax: 9.6*32*16 mm volume

  1. If a Classic Radio Flyer® weighs 26.6 lbs., what is that in kilograms?

Answer: 12.0909090909

Google Syntax: 26.6/2.2

  1. Find stock information on the following toy companies: mat has mvl gaw




* using finance tab

  1. What intellectual property was captured with patent number 59745? UseGoogle Patent(Opens new window).

Answer: Traction Device made from woven textile

Google Syntax: 59745

*using patents tab