And the Internet Browser Add-on Newbie Award goes to….



Welcome to week 4 of my exploration of the digital landscape through Ryerson’s DMZ course CEID100.  Each week I get my “Geek On” and learn about topics such as interoperability, big data and personal branding in a digital world.  This week we have covered several topics around internet security and privacy.  We covered everything from cookies to cyberstalking and this post in particular is about a FIrefox Add-on called Collusion.

To find out more about Firefox Add-ons watch this video:

I was blown away by the fact that your web browser could be something more that a Google search engine, dictionary or access to people and information.

The assignment was simple.

1. Download the Add-On

2. Surf the web for 20 minutes while visiting all your favourite sites and social networks

3. Look at the Collusion and reflect

This add-on is a visual representation of cookies that your hard drive collects as you browse the internet. There are pro’s and con’s to cookies.  Cookies can make a browsing session efficient by remembering information such as passwords and past searches; but cookies can also be placed on your computer by third party websites that you may not be aware of, that now have access to your information. See below for the Collusion graph of my 20 minute internet surf:Image


This web grows and moves with each new site you visit and identifies key information about who your information is being shared with as well as who is asking for it. I visited about 6 sites and in 20 minutes over 60 webpage servers had placed cookies on my hard drive and would be able to collect information and track activity.

Knowing about initiatives such a Do Not Track and changing your browser’s settings can help you take control of the information that you share online. This is extremely important when protecting your privacy. Due to the rapid growth of technology, we don’t always understand what happens to our information after we shop online, participate in forums and pay our bills and the government hasn’t reacted quickly enough to create laws to protect us.

No longer can we turn a blind eye to how the collection of our information through our online activity is contributing to big data. We are accustomed to creating passwords and cancelling our credit cards  when we lose them so we need take responsibility and action so we can continue to learn and turn collusion into collaboration.




Final Project Proposal CEID100

As part of my course work for CEID100, my partner and I will be creating a presentation about personal branding and marketing best practices. This presentation will be tailored towards the millennial generation and specifically students who are finishing high school and are preparing to either attend post secondary or enter the workforce.  Here is is the proposal to our presentation.

The final presentation will include videos, infographics and relevant information to equip these digital natives to navigate the tools available online while educating them about the impact of their online activities.

I am looking forward to developing my own personal branding strategy while developing this presentation

Google Search – on a whole new level

This week our assignment was to learn about the most efficient ways to search information on search engines.  Specifically Google because it still remains the #1 search engine that people use.  The title of the activity? Games: Where did they come from? The task? Use correct syntax to find the answers to the following questions…

  1. What popular toy was originally invented as a type of wallpaper cleaner?

Answer: Play doh

Google Syntax: Wallpaper cleaner toy

  1. You love playing Settlers of CatanTM, but want to find out something about the Seafarers edition or Knights and Cities. How would you search?

Google Syntax: Settlers of Catan seafarers

  1. What toy was originally marketed during the depression as make a face pieces?

Answer: Mr. Potato Head

Google Syntax: face pieces toy

  1. Did you know that Twister® was originally called Pretzel? If you try to look up the history of the game with just twister pretzel, you get a lot of extraneous sites on different topics. If you want to make sure you get sites on when Twister was pretzel, how do make sure Google searches for all three of the search terms?

You can you words like AND or refer to the original name or even search when it was invented.

Google Syntax: previous name of twister game

  1. The Imperial Hotel was designed by Frank Lloyd Wright, but a different Lloyd Wright was inspired by it to help kids flex their construction muscles. Who was it, and what did he invent?

It was Frank Lloyd Wright’s son – John Lloyd and he invented Lincoln Logs

Google Syntax: imperial hotel lloyd wright toy

  1. How can you search for information on the Yoyo® toy and make sure to get all of its spellings?

By using the hyphen you can include both terms in the search

Google Syntax: Yo-Yo

  1. Find chess glossaries, making sure that you search for all the synonyms for glossary.

It includes the term and its synonyms

Google Syntax: chess ~ glossary

  1. Find Classic Tinkertoy® sets for sale for between $10 and $22 dollars.

Google Syntax: Classic Tinkertoy sets $10..$22

  1. What year was the Rubik’s Cube® invented?

Google Syntax: Rubik cube invention date

  1. covers the history of the Frisbee. Find that specific page on that specific site.

Google Syntax:

  1. Find resources for using Hot Wheels® in an educational setting.

Google Syntax:hot wheels:edu

  1. Find a definition of the word scrabble.

Google Syntax: Scrabble definition

  1. Where did LEGOs get their names? What is leg godt, anyway?

Answer: LEGO’s got their name from a Danish furniture and toy maker in the 1930’s.  Leg godt means “play well” and “LEGO” is loosely translated in latin  to “I assemble”

Google Syntax: Lego name

  1. Find reviews of the book Mistakes that Worked.

Google Syntax: reviews mistakes that worked

  1. What is the volume in cubic millimeters for an eight block LEGO®, if the dimensions of said LEGO are 9.6mm by 32mm by 16mm?

Answer: 4915.2mm³

Google Syntax: 9.6*32*16 mm volume

  1. If a Classic Radio Flyer® weighs 26.6 lbs., what is that in kilograms?

Answer: 12.0909090909

Google Syntax: 26.6/2.2

  1. Find stock information on the following toy companies: mat has mvl gaw




* using finance tab

  1. What intellectual property was captured with patent number 59745? UseGoogle Patent(Opens new window).

Answer: Traction Device made from woven textile

Google Syntax: 59745

*using patents tab

No Place for a Cyberbully

There was a point in time, where we were all on a level playing field when we were first learning about the World Wide Web. It may have been a brief moment, but it was there.  Since then we have all adopted various technologies and taken different approaches to how we integrate digital into our lives.  Over the years, this communication medium has evolved yet again into what we call Web 2.0 – also known as the “participatory web”.  Greater functionality combined with easy user interface has caused an upsurge of content that is being posted, shared, tweeted, and liked within our vast social networks.

There is a special group of people however, a generation of people who are growing up online.  A first of their kind, we need to pay close attention to their digital etiquette and online behaviour as it is not as simple as keeping an eye on them in the school yard or having an ear on the slumber party that is happening in the next room.

Cyberbullying is an extreme example poor digital etiquette, and the phenomenon amongst school age kids and teenagers has caught parents, teachers and media by shock and surprise. It has gone way beyond your typical playground teasing and the amount of youth that are affected by Cyberbullying is astounding.  Watch this short video for a few statistics about Cyberbullying is and its implications for today’s youth


Understanding that our online and offline environments can impact your life in real-time is one of the most important lessons we can impart on this generation.  We grew up with the notion that sticks and stones will hurt, but words won’t hurt us; this is no longer the case as words are the most powerful weapon for a Cyberbully.


Hi Everyone!!

Welcome to my blog! The first series of posts will be related to Digital Skills and Innovation for the Global Economy as I am taking a course at Ryerson University and after that I want to share my adventures as I navigate my career as a ‘suburban girl gone city’. I am hoping to draw inspiration from some of my favourite marketers and thought leaders as well as capture the essence of Toronto’s flare and all it has to offer.  Stay tuned for an informational and entertaining ride!