The Final CEID100 Post

As the Spring/Summer semester comes to a close, I am posting my final project to my blog.  We were asked to create a presentation using anything but PowerPoint.  For the first time, I embraced Prezi, and with my group partner Adam – we created a presentation on Personal Branding geared towards students who are in their final years of high school.  Check out the  presentation: http://prezi.com/e-jvckairyd8/?utm_campaign=share&utm_medium=copy&rc=ex0share 

On a final note – A big thanks to both Guy & Jairgris for leading this course, it has been BY FAR the most useful thing I have done in school in a few years!

Keep reading !!     

Final Exam Review #CEID100

As we approach the final weeks of CEID100, we begin to review all of the topics we have learned throughout the semester. Below is a summary of MOD 8. We looked at video and image manipulation as well as storytelling & digital tools that are available.

Semiotics Theory

As we become prosumers, we are inherently more aware of what we consume and are active in our contributions to content on the web. Semiotics theory can be quite tricky, but can be categorized into two parts: The signifier and the signified. Our tutorial used a picture of a cat as the example, and provided the diagram helps simplify how we can dissect the images using semiotics.

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Types of signs

A sign can be three things:

  1. An Icon – representative of something else
  2. An Index – directly related to the referent
  3. A symbol – arbitrary representation (no direct logic used)

Connotative and Denotative

With each sign, there can be multiple meanings. Even the denotative meaning which is the literal interpretation and within cultures there is agreement as to what it means, it may vary slightly in different parts of the world.  Connotative meaning on the other hand is described as the socio-cultural, personal, ideological and emotional meaning associated with the sign. Cultural norms, language and history usually determined the connotative meaning of any given sign.

High Dynamic Range Photography [HDRP]

HDRP is a form of image manipulation that has become increasingly popular as digital tools have advanced and require less technical ability to utilize them.  HDRP involves taking three shots of the same image but in different resolutions (high, low and midrange) and using digital tools to layer them and create a vibrant image beyond what the natural eye would see.

Professional Photo Retouching

Photoshop is one of the most used tools for photo manipulation and rarely do you see an image produced without undergoing retouching to some degree. We must keep in mind that these images are intended to portray reality, but in fact can be skewed and may alter our perception of reality.

Image manipulation using Picasa

Picasa is a free, user friendly program offered by Google that allows you to edit and share photos. There are many benefits to using Picasa is that it is available through the cloud and you can learn how to use from others who have posted tutorials on Youtube. This program is a simple way to enhance your personal photos or use creative commons images to create masterful works of art.

Sequencing and Story-boarding

The main purpose of sequencing is to compress time in a video shoot. It can effectively show a story or scene in a video by editing together clips to create a sequence of events. It can be a powerful tool if used effectively – as long as the audience understands what you are trying to tell them. Story-boarding is the process in which you map out your sequence in order to visualize how your scene is going to be presented. You can layer every element of the story in it including lighting, music and camera angles and it becomes the blueprint for your story as you share with others how the vision is expected to come together.

Elements of a Good Story

Naturally humans tell stories and have proven to be very powerful through time in various cultures. Digital tools have enhanced our ability to create stories and share them through various mediums.  A good story must be compelling and create the desire to share it. A story must have certain elements for it resonate with people.  They are:

  1. A beginning, middle and an end (not always in that order)
  2. Compelling characters (familiar or recognizable ones count too)
  3. Point of conflict (and a resolution)
  4. Moving storyline
  5. A climax
  6. Character or plot development
  7. Premise (or reason behind it)

Data Visualization brought to you via MY FIRST Infographic

This week we covered both Web Analytics and Data Visualization in CEID#100.

We were asked to check out Avinash Kaushik’s Blog Occam’s Razor and choose a post to visually represent in an infographic.  You can check out the full post here:http://www.kaushik.net/avinash/consumer-behavior-research-purchase-analysis/ 

Check out my first attempt at an infographic. With a lot left to learn, I am going to continue to work on this skill.Image

 

APP-licable Learning

My toughest most interesting task so far in the navigation of the digital landscape through #CEID100 was to create a mobile app using the free site The App Builder

After just learning about Design thinking, UX (user experience) and cross-platform design, we were tasked with creating an app – about anything our little heart desired.

I created a Toronto Guide for the City Girl – named, GirlsGuideToToronto See my app here

The work in progress is supposed to be a go-to guide for young professionals in the city who love food, entertainment and meeting new people.  The idea is that it would be filled with lots of links,reviews and best of all pictures.

I created this app with the best of intentions, but my technologically challenged self struggled with UX and creating input that was compatible with the templates provided.

As I continue to learn in this course, I am going to work on this app and by the end of the semester, it will be something I can be proud of!

The Most Important Pitch You’ll Ever Make

In school we were taught how to write a basic resume and cover letter, and this was probably the first time we thought about how to summarize and communicate information about ourselves. This is what potential employers primarily used to base their hiring decisions. Today our offline and online persona’s have to be a lot more robust and we are responsible for managing our information about who we are and what we stand for.

Recently, I changed my title on LinkedIn to more accurately reflect my capabilities and crafted a personal branding statement:

Decision Facilitator and Logistics Ninja:

I am a highly motivated individual who excels at critical thinking and relationship building, while bringing a fresh perspective and an eye for detail to every task. Also, I am an ambitious student of marketing, who is eager to learn, thrives on challenges and can effectively utilize time management and organizational skills in every situation.

In creating this, I started with a blank page approach and looked to my resume and cover letter for information about my skills and accomplishments.  Then I thought about my perspective about marketing and my future career and wrote down my goals; both short and long term.  Lastly, I read about personal branding from thought leaders such as Mitch Joel to really understand what my statement should encompass. I tweaked for days until I came to a final draft, but even still – as I learn and grow, it will evolve to reflect not only who I am, but more importantly, what I stand for. Continue reading

Brand: YOU (Personal Branding Midterm Review)

When you think about NIKE, you think of “performance” and when you think of APPLE, you think “Innovation”; these brands have worked very hard to build a perception of who they are in the minds of consumers.  So when thinking about personal branding, the question becomes: What do you want people to think of when they hear YOUR name?

William Arruda shares with us that a brand is nothing more than a unique promise of value and that effective branding is based on authenticity.  We need to develop a plan to translate our resume, our core competencies and leverage our networks to communicate to our peers and our employers exactly who you are, what you do and how you do it. Our week 1 module gave us a template that provides a good starting point when gathering information about you as well as how to package it into a brand that has value and equity.

Source: Stefano Principato (Flickr)

Steps 1 and 2 are basically your resume. Who you are and what you stand for.  Understanding this and being able to communicate it clearly will serve as the foundation of your brand plan and what you can offer.

In today’s digital environment we need to understand how the information we post and the social platforms we engage with are searched and used by those who are seeking our brand. The “think twice, click once” saying is very appropriate here as all our posts, pictures, comments and content is viewed by our networks and potential employers.