Final Exam Review #CEID100

As we approach the final weeks of CEID100, we begin to review all of the topics we have learned throughout the semester. Below is a summary of MOD 8. We looked at video and image manipulation as well as storytelling & digital tools that are available.

Semiotics Theory

As we become prosumers, we are inherently more aware of what we consume and are active in our contributions to content on the web. Semiotics theory can be quite tricky, but can be categorized into two parts: The signifier and the signified. Our tutorial used a picture of a cat as the example, and provided the diagram helps simplify how we can dissect the images using semiotics.

Image

 

 

 

 

 

Types of signs

A sign can be three things:

  1. An Icon – representative of something else
  2. An Index – directly related to the referent
  3. A symbol – arbitrary representation (no direct logic used)

Connotative and Denotative

With each sign, there can be multiple meanings. Even the denotative meaning which is the literal interpretation and within cultures there is agreement as to what it means, it may vary slightly in different parts of the world.  Connotative meaning on the other hand is described as the socio-cultural, personal, ideological and emotional meaning associated with the sign. Cultural norms, language and history usually determined the connotative meaning of any given sign.

High Dynamic Range Photography [HDRP]

HDRP is a form of image manipulation that has become increasingly popular as digital tools have advanced and require less technical ability to utilize them.  HDRP involves taking three shots of the same image but in different resolutions (high, low and midrange) and using digital tools to layer them and create a vibrant image beyond what the natural eye would see.

Professional Photo Retouching

Photoshop is one of the most used tools for photo manipulation and rarely do you see an image produced without undergoing retouching to some degree. We must keep in mind that these images are intended to portray reality, but in fact can be skewed and may alter our perception of reality.

Image manipulation using Picasa

Picasa is a free, user friendly program offered by Google that allows you to edit and share photos. There are many benefits to using Picasa is that it is available through the cloud and you can learn how to use from others who have posted tutorials on Youtube. This program is a simple way to enhance your personal photos or use creative commons images to create masterful works of art.

Sequencing and Story-boarding

The main purpose of sequencing is to compress time in a video shoot. It can effectively show a story or scene in a video by editing together clips to create a sequence of events. It can be a powerful tool if used effectively – as long as the audience understands what you are trying to tell them. Story-boarding is the process in which you map out your sequence in order to visualize how your scene is going to be presented. You can layer every element of the story in it including lighting, music and camera angles and it becomes the blueprint for your story as you share with others how the vision is expected to come together.

Elements of a Good Story

Naturally humans tell stories and have proven to be very powerful through time in various cultures. Digital tools have enhanced our ability to create stories and share them through various mediums.  A good story must be compelling and create the desire to share it. A story must have certain elements for it resonate with people.  They are:

  1. A beginning, middle and an end (not always in that order)
  2. Compelling characters (familiar or recognizable ones count too)
  3. Point of conflict (and a resolution)
  4. Moving storyline
  5. A climax
  6. Character or plot development
  7. Premise (or reason behind it)
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