When you think about NIKE, you think of “performance” and when you think of APPLE, you think “Innovation”; these brands have worked very hard to build a perception of who they are in the minds of consumers. So when thinking about personal branding, the question becomes: What do you want people to think of when they hear YOUR name?
William Arruda shares with us that a brand is nothing more than a unique promise of value and that effective branding is based on authenticity. We need to develop a plan to translate our resume, our core competencies and leverage our networks to communicate to our peers and our employers exactly who you are, what you do and how you do it. Our week 1 module gave us a template that provides a good starting point when gathering information about you as well as how to package it into a brand that has value and equity.
Source: Stefano Principato (Flickr)
Steps 1 and 2 are basically your resume. Who you are and what you stand for. Understanding this and being able to communicate it clearly will serve as the foundation of your brand plan and what you can offer.
In today’s digital environment we need to understand how the information we post and the social platforms we engage with are searched and used by those who are seeking our brand. The “think twice, click once” saying is very appropriate here as all our posts, pictures, comments and content is viewed by our networks and potential employers.